Aiming to take video content creation to new heights with drone technology, DJI has announced a new partnership with South Korea-based Zanybros, a production company specializing in music video and commercial filmmaking.
The first example of the partnership is the “Love Whisper” music video for popular K-pop girl group Gfriend. According to DJI, the video has already generated more than 22 million YouTube views in just three weeks.
Under the strategic partnership, DJI will provide hardware and technical support to Zanybros’ future filming and production projects. There are also plans to collaborate on training programs for professionals, especially those in the music and entertainment industry, to explore new and creative ways to produce K-Pop content.
“The Korean Wave has evolved from a regional development into a global phenomenon, and a lot of this has to do with the proliferation of film, music and online video content,” comments Tae-hyun Moon, DJI’s director of brand marketing and operations. “This multifaceted collaboration will create opportunities for us to combine the technical knowledge and creative spirits of two industry leaders in areas of aerial content production and professional filmmaking.”
Commenting on his experience on the GFriend “Love Whisper” video project, Zanybros CEO and film director Jun-hong Kim says, “Music videos aren’t just about the people on screen – they’re also about the setting and where the story takes place. By using the DJI Inspire 2, we were able to capture the vast beauty of our surroundings and lend context to the whole story. The drone setup was fast and easy, and we were able to capture incredible aerial shots in just a few takes.”
He adds, “The location of the shoot included protected wildlife and vegetation, so bringing in rigs, heavy equipment and vehicles was not an option. But the multi-operational mode of the Ronin 2 gave us the flexibility and agility to get the job done.”