QVC says Nov. 23-29 marked the largest week ever in sales for the company, as well as the highest-selling Thanksgiving Day and Cyber Monday in its history. The company is noting drones, in particular, as a high-ticket item during this record time.
QVC says “fun, hi-tech items,” such as the camera-equipped Panther 23-inch drone and the Fitbit wireless activity tracker were particularly popular. In addition to the Panther drone, QVC also offers Parrot, Quadrone and Zero Gravity models.
“Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories – making QVC the ultimate gift destination for the whole family,” says Ken O’Brien, senior vice president of global brands management and U.S. buying for QVC.
Founded in 1986, QVC has evolved from a TV shopping company to an e-commerce and mobile commerce retailer. O’Brien adds that the company “look[s] for products that bring the joy of discovery to customers.”
Photo courtesy of QVC: the Panther 23-inch-wide drone