The goal, the company says, is to circumvent Hong Kong's traffic congestion. However, it does not plan to add the service for some time because of numerous regulatory hurdles.
In a video, the retailer shows a three-minute test run, where a quadcopter holds a bouquet of roses and flies through the city – over waterways, highways and skyscrapers – to bring the flowers to someone’s doorstep.
“Our company has tested using drones to deliver flowers to beat the heavy traffic in Hong Kong,” says Justin Chung, company founder. He says that “although there’s still a lot of work to be done before [they] can actually employ drones, the scheme is most heartening.”