The Lily Drone is Back


Following its acquisition of troubled Lily Robotics Inc., Mota Group’s new LILY division has launched the Lily Next-Gen drone, as well as the Lily Reward Program, a stock incentive program exclusively for original customers of Lily Robotics.

The company calls the re-launch “a drone in the spirit of the Lily flying camera announced in 2015 but never produced.”

Earlier this year, Mota Group Inc. acquired the assets of Lily Robotics, including branding, trademarks and its customer list. At the start of the year, San Francisco-based Lily Robotics announced it would be shutting down after failing to deliver its drone product after collecting pre-orders and then being hit with a lawsuit alleging “false and misleading representations and unlawful business practices,” including allegedly using a promotional video with footage taken by a DJI Inspire drone.

“Lily Robotics’ vision was a fun and simple selfie drone for highly active people,” says Michael Faro, Mota Group’s president. “We’re passionate about that ideal. People are ready for friendly and exceptionally easy-to-use camera drones.”

With up to 18 minutes of flight time, Lily Next-Gen records video in 4K ultra HD or 1080p via a Sony IMX 214 camera. Image stabilization helps ensure smooth video footage, and the camera provides a still-photo resolution of 13 MP, says Mota.

The drone – suitable for indoor flight – captures follow-me video selfies using object-tracking software to follow the user or another person. It can also perform continuous, 360-degree orbits around a single point and be flown up to 3,280 feet from its takeoff point.

With a takeoff weight of 14.6 ounces, Next-Gen folds to the width of a smartphone for easy travel: 8 inches long, 3 inches wide and 2 inches high. Unlike the original Lily drone, which envisioned a two-hour recharge, the battery is user-swappable for minimal downtime between flights, notes Mota.

Notably, the drone does not offer IP67 waterproofing and throw-to-fly – features that Lily Robotics had advertised. According to Mota, Lily customers surveyed preferred a longer flight time and greater affordability over those capabilities, which would have increased complexity, significantly increased cost and reduced performance.

Speaking on the new rewards program, Faro says, “Strong pre-orders for Lily Next-Gen helped convince us to offer a stock incentive to carry the dream into the future. More than 60,000 people had backed the Lily drone. The Lily Reward Program is designed to keep the very large Lily customer base engaged as we develop additional Lily point-and-shoot drones with capabilities that appeal to a greater range of interests and applications.”

Mota Group plans to offer up to 1 million shares of common stock – with no payment required other than the product order – to original customers of Lily Robotics who order a Lily Next-Gen. The opportunity to acquire the stock will be made only after the company’s offering statement is qualified by the SEC, Mota notes. In addition, the program will provide promotional discounts and placement of the customer’s name on a “Lily Friends” webpage exclusively for original customers of the Lily drone.

Lily Next-Gen will be offered in the following configurations:

-Lily Next-Gen Pro: Includes the Lily Next-Gen; one spare battery (two batteries total); four extra propellers; a charger, a padded carry case for the drone, charger, batteries and accessories and a separate padded sleeve for the drone; an owner’s manual; and a one-year product replacement limited warranty if the drone is returned. The MSRP for the Lily Next-Gen Pro is $699.

-Lily Next-Gen Full Bundle: Everything in the Lily Next-Gen Pro plus a smartphone/tablet-mountable controller; two additional spare batteries (three batteries total); and a one-year flyaway replacement limited warranty if the drone is lost, which is limited to one replacement drone per customer. The MSRP for the Lily Next-Gen Full Bundle is $899.

Internal memory for both models is 16 GB, optionally upgradable to 32 and 64 GB, says Mota.

Lily Next-Gen will be available at major retailers in the U.S. and worldwide in November.

Leave a Comment
Your email address will not be published. Required fields are marked *

Notify of