Best Buy Commits to Consumer Drone Education with AMA

The Academy of Model Aeronautics (AMA) and Best Buy are teaming up to educate consumers who purchase drones this holiday season.

As part of a recently formed relationship with AMA, Best Buy locations will display brochures with AMA safety guidelines on store shelves and also feature regulation and safety information on the store receipts of drone purchases. In addition, Best Buy is offering one-year AMA memberships for purchase online and in stores.

The safety brochures are currently available in more than 1,000 Best Buy stores across the U.S. The “Fly Responsibly” message is appearing on all receipts for drone purchases in stores; online, it is appearing on pages where drones are sold.

In addition, Best Buy employees who sell drones are required to complete an online training course – in part, focusing on safe and responsible use of the technology.

Since late 2014, Best Buy has been selling drones, including models from DJI, Yuneec, Parrot and 3DR. Last month, the company’s drone buying guide was one of the top-viewed buying guides available on the company’s website, says AMA.

“We have long said that education is the best way to promote safety, and that’s why we’re excited to enter into this relationship with one of the nation’s leading retailers,” states Dave Mathewson, executive director of AMA.

The safety brochure distributed by Best Buy is available here.


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