Aerial MOB, one of the first six companies to have ever been commercially approved by the Federal Aviation Administration for drone cinematography, was recently hired to play a unique role in the unveiling of Infiniti’s new QX30 vehicle.
At a press event of the 2015 Los Angeles International Motor Show in November, Aerial MOB performed a two-minute show of flying 18 unmanned aerial vehicles (UAVs) disguised as large cubes into the air. One by one, the stack of colorful boxes, synchronized with the production’s lights and music, was dismantled to reveal the Infiniti car.
According to Monica England, Aerial MOB’s director of marketing, the company, after being hired by marketing agency GPJ, had only a month-and-a-half to organize the show, which involved 16 UAV pilots performing at the global event.After the reveal, Roland Kruger, president of Infiniti Motor Co., took the stage and noted, “That was something truly special.”
In a press release, the luxury automaker notes that the new car itself, accordingly, “boasts a purposeful appearance that makes a bold visual statement.”
In a list of additional recent clients for its UAV cinematography services, Aerial MOB touts other automakers such as Toyota, Tesla, Chrysler, Acura, Kia, Volkswagen, Peugeot, Audi and BMW.
Watch Infiniti’s press event here.