Emirates and Boeing Debut UAV Cinematography Project


Emirates and Boeing have teamed up to sponsor “View from Above”: what they call one of the largest aerial filming projects ever conducted using unmanned aerial vehicles (UAVs).

According to the aerospace giants, filming took place in 18 destinations on five continents, including Emirates’ airline hub in Dubai and Boeing Commercial Airplanes’ home in Seattle. Footage for Dubai was provided by Dubai Film.

Over 13 drone pilots from around the world worked on the project, which was produced and directed by MOFILM.

The companies note that the UAVs were able to reach locations that would have been challenging with helicopters or fixed-wing, manned aircraft: e.g., filming in Japan in between the branches of cherry blossoms; above the Maracanã football stadium in Rio de Janeiro, Brazil; in between mountain crevices in Norway; and over lily pads in Seychelles.

“The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilize innovative technologies in creative ways to produce dramatic footage,” says Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing and brand. “Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films.”

Jerry Verghese, vice president, global brand marketing, for Boeing Commercial Airplanes, adds, “Partnering with Emirates for this project was a tremendously exciting venture. The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable. We are proud that the Boeing 777 is an integral part of Emirates’ fleet taking people to all these amazing destinations.”

All of the films can be viewed here on the “View from Above” site.view-from-above Emirates and Boeing Debut UAV Cinematography Project

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