Unmanned Systems Company Insitu Appoints New President/CEO

Esina Alic has been named the new president and CEO of Insitu, a Boeing subsidiary that develops unmanned systems and software.

Alic, assuming the role on April 5, will be located at Insitu’s headquarters in Bingen, Wash.

Alic rejoins Insitu from adidas in Germany, where she served as senior vice president of global operations, strategy and programs. Prior to adidas, she held a number of senior executive positions in business, finance and engineering at organizations ranging from start-ups to Fortune 50 companies. Those positions included a series of roles at Boeing, where she was in charge of strategy for the global services market and global sales for unmanned systems; Insitu, where she was responsible for corporate strategy, global operations and international growth and partnerships, among other focus areas; and Visa, where she was a vice president of finance.

“Esina’s global experience, strategic vision and passion for Insitu customers and products make her the ideal choice to accelerate Insitu’s growth and success,” comments Chris Raymond, vice president and general manager for Boeing Autonomous Systems. “We’re excited for Esina to lead this dedicated and talented team, continuing to build on Insitu’s rich history of innovation in unmanned aviation and decision-making data delivery.”

Former CEO Ryan Hartman left the company on Feb. 1 due to personal reasons, according to Hood River News. He now serves as president and CEO of Oregon-based Hood Technology Corp.


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