UAS Industry Advocate & Veteran Gretchen West Joins Hogan Lovells


International law firm Hogan Lovells has announced the appointment of unmanned aircraft systems (UAS) industry veteran Gretchen West in the firm’s government regulatory practice.

At Hogan Lovells’ Silicon Valley office, West will serve as senior advisor for innovation and technology.

Having served in the unmanned systems and drone industry for over a decade, West will enhance the firm’s ability to serve clients not only in the UAS industry, but also in related industries such as automated driving and consumer robotics – plus sectors such as energy and agriculture, which are poised to become heavy users of unmanned systems.

West joins Hogan Lovells from San Francisco start-up DroneDeploy, a commercial drone software provider, where she was vice president of business development and regulatory affairs.

Previously, she served for more than a decade as executive vice president of the Association for Unmanned Vehicle Systems International (AUVSI). In this role, she was responsible for overseeing AUVSI’s global business development, international growth strategy, marketing, government relations and advocacy efforts. She also served as the AUVSI member on the International Civil Aviation Organization UAS Study Group, which was tasked with creating a roadmap for the global integration of UAS.

West is currently the national advisory board chairperson for UAVUS and serves on the advisory boards for Skyward, Nightingale Intelligent Systems, Aerobo (formerly AeroCine) and the Drone World Expo. She was formerly a member of Women in Aerospace and the Association for Women Executives and Entrepreneurs.

“With more than 10 years of experience in the global unmanned systems market, Gretchen’s network is vast and deep and will serve as a great asset to the firm,” states Cole Finegan, regional managing partner of the Americas for Hogan Lovells. “Her policy skills are a tremendous complement to our deep and innovative legal bench in Silicon Valley, and her expertise will be instrumental in counseling our clients as they continue to navigate the uncertain UAS regulatory terrain.”

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