Orange Leaf Frozen Yogurt, a self-serve snack franchise headquartered in Oklahoma City, has completed what it calls the first froyo delivery via unmanned aircraft system (UAS).
The delivery took place at Hope College in Holland, Mich. The pilot delivery program, titled “Project Flying Orange Unicorn,” received positive feedback from the students, says Orange Leaf, which, in turn, will begin offering froyo delivery on campus by appointment only.
The UAS will be guided by human pilots and will make deliveries coordinated by Holland’s Orange Leaf store, located six blocks from campus.
Project Flying Orange Unicorn is led by Jeremy Latchaw, franchise owner of the Holland and Grandville Orange Leaf locations; president of Mishigami Group, a drone dealership currently working with some of Michigan’s fire and police departments to develop UAS programs; and a major in the U.S. Army.
The Mishigami Group, including drone pilot Matt Rybar, will continue to assist Orange Leaf in further assessing the pilot program, which could expand into new markets in the future, says Orange Leaf.
The company used a modified to-go delivery box and frozen packing materials developed specifically for the test.
“Millennials are an important target audience for Orange Leaf, and because we know they are interested in emerging technologies that also offer convenience, we selected a college campus for our first-ever drone delivery test,” explains Geoff Goodman, president of Orange Leaf Frozen Yogurt, who adds that the event “exceeded expectations.”