The Know Before You Fly unmanned aircraft systems (UAS) safety campaign says more than 500,000 unique users have visited its website since the program’s launch in December 2014.
With a goal of spreading awareness about the safe and responsible use of UAS, Know Before You Fly was launched by the Association for Unmanned Vehicle Systems International and Academy of Model Aeronautics.
The graph below shows the monthly unique visitors to the site since the campaign’s initial launch. The campaign saw a spike in visitors during the holiday season, likely due to the fact that a number of consumers were purchasing drones for the first time; in fact, Dec. 25 saw the highest number of visitors (6,009). Additionally, the spike in December may have been helped by the FAA’s Dec. 14 announcement requiring recreational operators of small UAS to register before their first flight outdoors, explains Know Before You Fly.
Nearly 41.6% of the traffic was referred from websites of campaign supporters, such as FAA.gov (14,020 referrals), TowerHobbies.com (10,274 referrals), Amazon.com (6,821 referrals), BestBuy.com (6,193 referrals), Yuneec.com (6,171 referrals), HorizonHobby.com (4,815 referrals) and HobbyPeople.net (1,671 referrals).
Additionally, one of every three visitors to the site has typed the URL directly into his or her browser – which means more and more people know the campaign by name, says Know Before You Fly.