‘Know Before You Fly’ Campaign Gains Major Proponent


The Consumer Electronics Association (CEA) has signed on as the first major supporter of the new unmanned aerial systems (UAS) safety campaign, ‘Know Before You Fly.’

At the 2015 International CES in Las Vegas, Gary Shapiro, president and CEO of CEA, said, “Unmanned vehicles have the potential to create new businesses and new jobs and give consumers unprecedented remote access to our skies. They also will improve and protect lives.”

The Know Before You Fly campaign provides prospective operators of UAS with the information and guidance they need to fly safely and responsibly. The effort is being spearheaded by the Association for Unmanned Vehicle Systems International (AUVSI), Academy of Model Aeronautics and the Small UAV Coalition, in partnership with the Federal Aviation Administration (FAA).

The campaign comes as CEA debuts the Unmanned Systems Marketplace at CES and as more and more consumers and businesses are seeking to use unmanned systems technology, according to CEA.

“We are thrilled to have CEA support the campaign and help spread the word about safe and responsible flying,” says Michael Toscano, president and CEO of AUVSI. “The ‘Know Before You Fly’ campaign fills a critical education gap. We want to ensure that all prospective operators – from consumers to businesses and public entities – know what they should and should not do with an unmanned aircraft.”

CEA projects that the global market for consumer UAS will approach $130 million in revenue in 2015 – increasing by more than 50% from 2014 – with unit sales of consumer UAS expected to approach 425,000, an increase of 65%.

“In short, drones are not just for fun; they are an economic game-changer – one that will transform the way we do business,” added Shapiro. “We look forward to working with the FAA as it provides timely, innovation-friendly regulatory guidance.”

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