On Sunday, Intel Corp. partnered with the NFL to create the first-ever live drone light show during a Super Bowl Halftime Show.
As Maroon 5 began the song “She Will Be Loved,” 150 Intel Shooting Star drones floated up and over the field in a choreographed performance to the music to form the words “ONE” and “LOVE.”
Intel says it enhanced these drones specifically for the Pepsi Super Bowl Halftime Show to emulate the experience of floating lanterns. The drones were also enabled to successfully fly a pre-programmed path inside a closed stadium environment without GPS. Additionally, the 150 drones flown indoors exceeded the world record that Intel earned flying 110 indoor drones at CES in 2018, the company points out.
“Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology,” says Anil Nanduri, Intel vice president and general manager of the Intel Drone Group. “When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honor to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home.”
For 2017’s Super Bowl Halftime Show, Intel put on a pre-recorded drone light show with Lady Gaga. Other Intel Shooting Star performances have taken place at Radio City Music Hall, the Olympics, CES 2018, Walt Disney World, Dodger Stadium and Coachella.