The International Olympic Committee (IOC) and Intel have announced a long-term technology partnership in which Intel will infuse its technology, including drones, into the Olympic Games.
Intel, joining “The Olympic Partner” (TOP) worldwide sponsorship program, now becomes a Worldwide TOP Partner through 2024. According to Intel, the new partnership will “transform the Olympic Games and the Olympic experience.”
The partnership was established at an official signing ceremony in today New York with Thomas Bach, IOC’s president, and Brian Krzanich, Intel’s CEO.
Intel says it will focus primarily on infusing its 5G platforms, virtual reality, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones to enhance the Olympic Games. Of course, the drone focus will include an Intel drone light show, as showcased previously at events including the Super Bowl, Coachella and Disney World shows.
— Intel (@intel) June 21, 2017
“As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships,” said Bach. “Intel is a world leader in its field, and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology.”
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympic Games experience for fans around the world,” said Krzanich. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage.”
Intel welcomes you to the future of the Olympics Games. Watching Olympic sports will never be the same.
— Brian Krzanich (@bkrunner) June 21, 2017