Financial Services Firm Mates with Drone Racing League

German financial services company Allianz has signed a multiyear, global partnership with the Drone Racing League.

In turn, the firm is launching the Allianz World Championship series, which will include six races to test piloting skills and the limits of first-person-view flights. Starting in June, the races will air on television in more than 75 countries.

Each DRL race features 16 drone pilots flying DRL’s custom-designed racing drones at speeds above 90 mph and through three-dimensional race courses. The Allianz World Championship races are elimination-style competitions that end in a world championship, when the “world’s greatest drone pilot” is crowned.

“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” says Nicholas Horbaczewski, CEO and founder of DRL.

DRL, which launched in January 2016, hosted five professional races in its inaugural season. The league says the new title partnership with Allianz will help DRL continue to reach new viewers and build a larger global fan base as the company introduces new events, media and brand partners in its second season.

“The pursuit of innovation and calculated risk-taking are the reasons insurance was invented in the first place,” comments Jean-Marc Pailhol, Allianz’s head of group market management and distribution. “Drones are already an important part of our business, so we’re excited to align with DRL as they harness the latest technological advancements and re-imagine what racing in the 21st century looks like.”


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