Drone Racing League Finds New Partner in Bud Light

The Drone Racing League (DRL) has announced the official launch of the DRL drone racing simulator in partnership with Bud Light.

In turn, Bud Light will be the title sponsor of the 2017 Bud Light DRL Tryouts, designed to find the next great first-person-view (FPV) drone racing pilot.

According to DRL, its new simulator can be downloaded by anyone with access to a computer or game controller. Users can fly the same DRL courses they watch on ESPN, Sky Sports or Prosieben MAXX, as well as test their skills against other drone racers.

“Since launching DRL in January, we’ve worked to bring the thrill of FPV drone racing to audiences around the globe,” says DRL CEO/Founder, Nicholas Horbaczewski, founder and CEO of DRL. “Partnering with Bud Light to launch the DRL racing simulator is incredibly special for the league, as we continue blending the virtual and real worlds to build the sport of the future.”

Pilot hopefuls (who must be 21+) can enter the Bud Light DRL 2017 Tryouts here. The top 24 eligible participants will be invited to test their skills in a live finals tournament in January for a chance to win a $75,000 professional 2017 DRL contract to compete in the 2017 DRL season as the Bud Light Pilot.

Jesse Wofford, digital brand manager at Bud Light, adds, “Bud Light is committed to giving fans better ways to connect with the sports they love, and we’re excited to work with DRL to deliver their FPV racing to new fans at home.”

DRL is also launching its first national commercial, which will first air tonight on ESPN and other channels as part of the DRL season.


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