Roger Luo, previously DJI’s vice president of operations, has been named president of the company. Luo’s role, effective immediately, will focus on developing DJI’s business internationally in markets that have seen a significant increase in demand for drones, the company says.
“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world. As we continue to expand our global footprint, we need to strengthen our management in the area of operations,” states Frank Wang, DJI’s founder and CEO, who will continue to oversee product development. “The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry.”
For two years, Luo oversaw procurement, production and logistics at DJI. His experience also spans multiple software and hardware engineering and product management roles for companies including Apple, Foxconn and Siemens. At InnoLux and the BenQ Corp., his responsibilities included product management, global marketing strategy, procurement, sales and after-sales. Luo holds a bachelor’s degree in engineering from National Taiwan University and a master’s degree in computer engineering from Santa Clara University in California.
“DJI is a fast-growing, high-tech company, and this is a very exciting time for the industry,” says Luo. “I look forward to working with the talented team at this company and, together, to explore and maximize the creative possibilities of our technology.”