DJI will soon open up a flagship store in Hong Kong. This store is DJI’s third foray into retail after the December 2015 opening of its first flagship store in Shenzhen, China, followed by the Seoul, Korea, location in March of this year.
Located at the center of Hong Kong’s busiest shopping district in Causeway Bay, the three-story, 10,000-plus square-feet store will open at the end of September, says DJI.
In addition, the building will display animated DJI logos and drone silhouettes to add to the Victoria Harbor evening backdrop.
According to DJI, the store will provide a location where the worldwide community can connect to share their experience of flight and explore the latest unmanned aerial vehicle (UAV) products and aerial cameras. The ground floor will display DJI’s full range of aerial and handheld products, and the SkyPixel Gallery on the first floor will showcase examples of aerial photography from around the world. The second floor will house a technical support center and a dedicated space for workshops, seminars and special events.
“As interest around our aerial technologies continues to grow, the expansion of our flagship business will provide a place for people to see, touch and learn about our products firsthand,” says Frank Wang, DJI’s founder and CEO. “Discovery is an important part of the learning process, and when people understand how easy it is to use the technology, they will find ways to incorporate it into their lives or for their businesses.”
“Hong Kong is an important market for DJI here in Asia and remains a tourist hot spot for people from around the world,” adds Sarah Chuang, DJI’s regional manager for Hong Kong. “The store will provide an opportunity for us to engage consumers from all walks of life – from local photographers, to aerial enthusiasts across Asia, to travelers visiting Hong Kong looking for the coolest and latest technologies. We want to provide a truly unique DJI experience for anyone who walks into our store.”