‘Cup Noodles’ Applies UAVs for Unique Advertising Ploy

'Cup Noodles' Applies UAVs for Unique Advertising PloyThe Brazilian arm of Cup Noodles, an instant noodle brand from Japanese company Nissin, is using a new marketing campaign centered on delivery by unmanned aerial vehicles (UAVs).

The advertisement, posted on YouTube by Cup Noodles Brazil, shows a team of UAV operators send out their remote-controlled vehicles, each assembled as a different character – including a disgruntled-looking chicken, a cow and even a personified ear of corn.

The operators set a timer to three minutes and watch as the drones, each with a Cup Noodles attached underneath by a claw, hover over beaches, waters, mountains and skate parks.

Each UAV then stops in the air over a lucky customer, who doesn’t seem to be particularly surprised about the delivery before he or she enjoys a hot bowl of Cup Noodles.

The video, which was posted on Aug. 10 and has garnered over a half-million views only five days later, can be found here.


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