Brawny Paper Towels Uses Drone as Part of New ‘Stay Giant’ Campaign


Georgia-Pacific, the maker of Brawny paper towels, has implemented drone video as part of its new national advertising campaign, “Stay Giant,” featuring a larger-than-life version of The Brawny Man.

The campaign’s aerial view provides the perspective of The Brawny Man as he roams the streets of Detroit and encourages everyone to “Stay Giant.” The ad focuses on The Brawny Man’s encouraging consumers to take on their chores with toughness and not stress over the small stuff.

“For this new creative direction, we went back to our roots to showcase The Brawny Man with the larger-than-life look he had in the 1970s,” says Gary Gastel, senior brand director for Brawny Paper Towels.

The drone-captured video campaign can be found here.

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