Another Massachusetts Start-Up Makes Mark in Drone Biz


Massachusetts start-up Dronegenuity has announced its entry into Babson College’s annual BETA challenge. Dronegenuity, based out of Hudson, Mass., and led by Babson business school alum Dan Edmonson, provides drone services to businesses throughout the U.S.

The company believes it is in a strong position to compete in the contest, which awards cash and prizes to alumni and students who have demonstrated the school’s trademarked Entrepreneurial Thought & Action methodology for aspiring entrepreneurs.

Edmonson got his inspiration to launch Dronegenuity while working for another Babson drone start-up, DARTdrones, which recently inked a deal on ABC’s “Shark Tank.” In early 2016, Abby Speicher, CEO of DARTdrones, contacted Edmonson, her former classmate, for help with her business. Edmonson soon joined the company, where he developed curriculum, taught an online course, created Web content, managed business development, and assisted with marketing efforts.

Since its inception last year, Dronegenuity has helped real estate firms create drone videos, construction firms plan sites, legal practices obtain evidence, and more. The company plans to significantly expand its 3D modeling and aerial mapping services in 2017.

Edmonson believes Massachusetts could become a hub for drone start-ups now and in the future.

“This is how entrepreneurship and innovation is supposed to work,” he says. “A company breaks ground and incidentally creates several offshoots. Maybe Massachusetts will become the Silicon Valley of drone technology and services, and Babson will become the leading university for drone start-ups. Who knows?”

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