Three years after Amazon CEO Jeff Bezos first announced the concept, Amazon Prime Air, the company’s drone delivery service, has now executed its first customer delivery.
According to a video released by Amazon, the operation took place on Dec. 7 in the U.K.’s Cambridge area, where the company has established a private beta project for two customers. From order to landing, the multi-rotor drone operation took 13 minutes for a lucky customer named Richard B., who ordered a Fire TV and some popcorn.
Amazon says these customers can choose from “thousands of items tucked away in a Prime Air fulfillment center located just over the horizon of their homes.”After a customer places an order, the Amazon Prime Air drone heads down an “automated track” at the specialized fulfillment center and then takes off autonomously. Carrying packages weighing under 5 lbs., the GPS-equipped drone then navigates to the customer’s house on its own (while staying under 400 feet above ground level).
Amazon says in the video it will use data from the flights and feedback from the customers to expand the service in the future. Specifically, in the next few months, the company plans to execute more drone deliveries to “dozens of customers living several miles of [its] U.K. facility.”
The multi-rotor drone seen in the video is the third iteration of unmanned aircraft Amazon has revealed to the public. Previous versions included an octocopter and an airplane-looking, vertical-takeoff-and-landing drone.