Retailer Straps Drones to Mannequins for Black Friday

Posted by Betsy Lillian on December 01, 2014 No Comments
Categories : Business Operations

A shirt retailer in Brazil has taken Black Friday deals to new heights – literally.

As seen in footage the company posted to YouTube, Camisaria Colombo demonstrated its ‘Flying Collection,’ where a series of headless mannequins are hovering over the Sao Paolo business district. In place of a head, each mannequin is held up by a whirring unmanned aerial vehicle (UAV).

For “executives that stay at the office all day long,” the company says in the video, the mannequins display “special offers” on the clothing they are wearing and fly near the windows of the tall buildings so that workers inside can check out the deals.

“Colombo Black Friday. Truly Surprising,” the company writes in a translation.

Watch Camisaria Colombo’s campaign here.

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