Shenzhen, China-based drone technology company DJI says it has opened its first flagship store, which features a full range of DJI products and aims to let consumers see, touch and learn firsthand about the company’s platforms.
Located at the Shenzhen Tourist Information Center, OCT Harbour, East No. 8, Baishi Rd., Nanshan District, the store will display and sell the Phantom 3, Inspire 1, Spreading Wings and Matrice 100 series of drones; the Guidance visual sensing system; the Ronin handheld, three-axis camera gimbal; and the Osmo stabilized 4K handheld camera.
The 800-square-meter store’s interior architecture is based on the concept of yuan, the Chinese word for “circular.” It is symbolic of DJI’s drone propellers, which form a circular shape when in motion, the company explains.
This concept can be seen in various places around the store, including the “SkyPixel Around the World” interactive installation, which is featured on a cylinder-shaped map in the shop’s center. The store also features a theater, flight area, lounge area and repair counter.
Frank Wang, DJI’s founder and CEO, says, “Whether you are curious to learn how to fly or are a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person. More importantly, it will allow us to engage our customers in a deeper and more meaningful way.”