The International Drone Racing Association (IDRA), a global organization for first-person-view (FPV) drone racing, has signed a multiyear international media distribution deal with ESPN.
The first IDRA event to be showcased by ESPN will be the 2016 U.S. National Drone Racing Championships, which will be held on Governors Island in New York City on Aug. 5-7.
This race, as well as the 2016 World Drone Racing Championships in October, will be streamed live on ESPN3 and will then be televised as one-hour specials on an ESPN network.
ESPN3 is ESPN’s live, multi-screen sports network, which is also accessible on computers, smartphones, tablets and connected devices.
IDRA is represented by its partner Generate LA, which will be producing the content for ESPN.
Peabody and Emmy award winner David Gavant has signed on as executive producer for the events. Most recently, Gavant served a production executive for MLB Productions. He has also produced shows for ESPN and NBC Sports and won two Emmy awards as a live-events producer for both the 1992 Barcelona and 1996 Atlanta Olympics.
“We look forward to providing drone racing fans a larger platform to access this exciting world,” states Matthew Volk, ESPN’s director of programming and acquisitions. “Drone racing is an opportunity to reach and connect with a growing and passionate audience.”
Photo courtesy of the IDRA