Filmmakers Using Upgrade Kit for Drones to Get ‘Shots Not Otherwise Possible’

Posted by Betsy Lillian on March 04, 2015 No Comments

The Canadian Film Centre (CFC) has announced plans to use drone technology from Ontario-based tech start-up Perceptiv Labs for cinematography.

Perceptiv SHIFT is an upgrade kit for drones that allows filmmakers to track high-speed, dynamic subjects and custom frame them anywhere in the shot. Acting as a virtual dolly in the air, it executes precise, repeatable flight paths and camera motions for aerial filming and keeps creative control in the operator’s hands.

According to the CFC, the technology will be used for the production of one of its feature films, 22 CHASER, as well as several screen-based projects slated for production later this year.

‘Perceptiv SHIFT has created and refined a technology that will enable all filmmakers to achieve looks and shots not otherwise possible,’ says Aeschylus Poulos, producer of 22 CHASER.

Ana Serrano, chief digital officer of the CFC, says, ‘This is exactly the kind of company and product that we love to support through our digital entertainment accelerator, ideaBOOST, and we're thrilled to introduce Perceptiv SHIFT to our partners, including CORUS Entertainment and SHAW Media, and to be among the first film organizations to leverage this innovative technology for our internal projects.’

A video demonstration of Perceptiv SHIFT can be found here.

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