Drone Footage of Real Estate Coming to Jersey Shore

Posted by Betsy Lillian on July 29, 2014 No Comments
Categories : Business Operations

Real estate brokerage Patrick Parker Realty is bringing aerial drone photography to the Jersey Shore.

The Bradley Beach, N.J.-based brokerage says it is the first in the area to market real estate listings with aerial video via unmanned aerial vehicle (UAV) technology. The company says the service is free for clients.

‘With over 95 percent of home buyers beginning their search online, coupled with the expectation for greater interactivity, high-quality, detailed video is very important,’ says Patrick Parker, broker and owner of the company.

“With aerial videos, a potential buyer can get a greater feel for the details of the property inside and out, including a sprawling comprehensive view, depth of the home, size of the lot, and how the neighborhood looks and what else surrounds the house,” he adds.

In April, the National Association of Realtors was one of the organizations that sent a letter to the Federal Aviation Administration (FAA) urging the agency to speed up its process for issuing rules that will govern the commercial use of UAVs, but the agency has yet to rule.

Then in July, the FAA reportedly started sending subpoenas to Realtors who used UAVs to capture footage of properties.

Home Jab, a real estate video production company, is producing the footage for the company and hired a licensed helicopter pilot to train its staff in the technology.

The brokerage, along with Home Jab, says it is maintaining safety guidelines and taking the responsibility of shooting aerial footage very seriously. That way, when the FAA does issue rules and regulations surrounding commercial UAVs, both agencies can show they have done all they can to adhere to any guidelines, Patrick Parker Realty says.

“Until they officially rule it out and it’s against the law, we’re going to continue doing what we do to offer value to our clients. In the meantime, if the FAA says, ‘You can’t do this,’ we can say, ‘Show us where we can’t,’ and they won’t be able to,” Parker adds.

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