DJI and Youku Tudou, an Internet television company in China, have partnered to build what they say is China's first online platform centered on aerial video content, e-tailing and the aerial video community.
Youku Tudou will become the release platform for aerial videos created by DJI products in Mainland China. A dedicated DJI content channel on Youku Tudou will feature new product launches and reviews, tutorials, professional-generated content, and user-generated content. Content creators will receive a share of the revenue generated on the platform.
Youku Tudou will also become a key DJI online sale and promotion partner for Mainland China by offering the whole line of DJI products for purchase through Youku Tudou's e-tailing platform. The first product offered will be a Youku Tudou-branded DJI drone that integrates with the new co-branded platform.
The companies also announced that Alipay, Weibo and Qyer.com will provide additional benefits to users of the new platform. Alipay will provide interest-free installment payment plans to purchase DJI products. By incorporating Qyer.com, users can access customized tour routes for capturing aerial videography. The platform will also allow users to share their work on Weibo to further build the aerial videography community.