Crocs to Launch Drones at Flying-Shoe Store in Japan

Posted by Betsy Lillian on February 05, 2015 No Comments
Categories : Business Operations

Footwear retailer Crocs Japan is launching what it says is the world's first ‘aerial store with drones.’

The ‘Flying Norlin Project,’ which will be in service from March 5-8 at Tokyo Midtown, will allow guests to use one of the store's iPads to first select a color of the new Norlin sneaker. Automated drones then pick up the shoes of choice from a large aerial display and deliver them to the guests.

Crocs Japan explains that the drones are not ready-made but, rather, customized with individual parts. The shoe-display stand, which is five meters in height and weighs around 1.2 tons, was created specifically to complement the drone operations.

The company says the project staff includes ENJIN Inc. for planning and production and BIRDMAN Inc. as part of the technical staff.

The event is in celebration of Crocs Japan’s new Norlin sneaker, as well as the 10th anniversary of the store’s arrival in Japan. The event is free of charge and will run from 11:00 a.m. to 9:00 p.m. each day.

Photos courtesy of Crocs Japan

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